Lindsay Diven is a Marketing and Sales Manager for the Blackbox Connectors and a well-known figure in the AEC field. She works closely with her clients and team at Full Sail Partners to research new connectors and how to use them to streamline processes. She is the Founder of Marketers Take Flight, which provides proposal and career development for marketers. She also hosts a podcast of the same name. Previous to her current work, she served as the Director of Marketing and Business Development at BRPH.
In this episode:
AEC firms have the difficult task of selling clients on large projects. They are high-risk and high-reward by nature, which means that marketing takes on a new meaning. A broad approach likely won’t do much, but being able to secure the important projects can propel a firm to great success. The challenge then becomes how to market yourself accordingly.
Lindsay Diven has a good idea of how to do it. Her business, Marketers Take Flight, works closely with AEC firms to create better proposals and improve their marketing. She has more than 15 years of experience across multiple companies, giving her keen insight on how to do it right. Now she shares those same principles with you.
Michelle Calcote King invites Lindsay Diven, the Founder of Marketers Take Flight, onto the podcast to discuss marketing and what most AEC firms are missing. They go over Lindsay’s background and how she’s trying to fill holes in the industry. They then go into key topics such as generating leads, niching your firm and the best tactics for digital marketing. Hear it all on this episode of the Spill the Ink podcast!
