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The decline of TV news, Celebrity injunction, Local TV

The Media Show

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Adapting News Delivery for Digital Platforms

The chapter delves into the challenges faced by traditional TV news in adapting to the shift towards digital media consumption among younger audiences. It highlights the importance of catering to online platforms like Facebook while maintaining a serious news agenda. Channel 4 News' success in increasing audience share by targeting a younger demographic and ethnic minority audience is discussed, emphasizing the need for innovation in storytelling and format for mobile viewers.

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