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S2 E11: How The Big 4 Are Performing / Kevin O’Leary’s Blame Game / Twitter’s Tensions
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The Kirkland Water Bottle
Trader Joe's does 95% of their store is private label. Walmart did this with native deodorant. They're like, we genuinely do real product development and manufacturing to do this. And the other thing that I've seen is like they'll bring smaller businesses in to allow them basically cash flow while they build their brand. The best of the best brands are behind Kirkland products.
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