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The Power of Habit

What You Will Learn

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Is Your Shampoo Doing the Job?

"If you have a cheap shampoo that doesn't foam up, it's probably doing a very, very similar job," he says. "But if it froths up and gets really big and wide and fluffy and you feel like you're really working it well, it feels like it's doing better" He talks about how pharmaceuticals focus on their soaps and body lotions to find the perfect mix of not too frothy but enough frothy.

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