Carlos Adell shares his unconventional path from growing up in a small Spanish town with limited resources to running a six-figure drug dealing business while simultaneously working as a DJ and industrial engineer. After nearly dying from a heart attack at 29 while working in corporate, Adell discovered that he had been living other people’s dreams—adopting identities shaped by whoever surrounded him. He reveals the powerful principle that drove both his descent and his redemption: you become who you surround yourself with. Whether it was “bad boys” leading him into crime or successful entrepreneurs inspiring his transformation, Adell learned to reverse-engineer his environment deliberately. Moving to Australia without speaking English, he rebuilt himself from scratch, applying lessons from drug dealing (understanding markets and people) and engineering (systems thinking) to create a life designed for fulfillment rather than external validation.
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