Why being niche is the key to building a brand of the future, with Jens Knoop, founder of Knoops
Conversations of Inspiration
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What's That Greatest High?
Wodan: "I don't think we'll realize really what us founders have gone through until a couple of more years, because actually the reserve that it's taken and actually to come out fighting is unbelievable" He says his greatest high so far has been when a customer walks out with a hot chocolate and then comes back. 'It brings goose bumps to er on my skin,' he adds.
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