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#76 Growth design w/Sera Tajima

Honest UX Talks

CHAPTER

The Importance of Retention in Growth

The typical growth playbook is going through kind of acquisition, activation, retention and monetization. But sometimes teams are focused on one very specific aspect of that. And ultimately, I think that's kind of a business strategy. It's like, where does the company need the lift right now based on where they are?

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