A Treading Water Startup (feat. Scorpions and Frogs)
Idea to Startup
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How Peloton and Mirror Grew
People rarely share things that aren't in story form, and maybe most importantly, people share things that are counterintuitive. Things that challenge our most tightly held beliefs or break our natural patterns are irresistible. Our main job as humans is taking things that are very complex and simplifying them so they can be passed along. So your job as an entrepreneur is to create a moment that has the characteristics that we just talked about. With that, let's look at how Peloton and Mirror grew.
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