Monetizing Small Audiences Through Trust

Brock Johnson was passionate about social media and surrounded by influencers, yet it took nearly a decade of consistent content creation before he finally went viral on Instagram. Through years of trial and error, he cracked the code for organic growth on the platform. In this episode, Brock shares his blueprint for Instagram success, breaking down how the algorithm works and debunking common myths. He also reveals the secret to creating high-performing content that will take your social media to the next level.

In this episode, Hala and Brock will discuss:

(00:00) Introduction

(02:25) Instagram’s Algorithm in 2025

(08:23) From NFL Dreams to Entrepreneurship

(14:53) The Hidden Path to Social Media Growth

(20:52) Effective Instagram Growth Strategies

(31:21) Overcoming the Unending Hustle for Followers

(35:38) How to Monetize with a Small Following

(37:47) Diversifying Revenue Streams as a Content Creator

(39:54) The Attract–Nurture–Convert Content Framework

(45:17) The Formula for High-Performing Instagram Stories

(50:10) Content Creation Hacks That Work

Brock Johnson is an Instagram growth coach, entrepreneur, and content creator, known for helping individuals and businesses succeed on social media. With nearly a million followers, he has mastered content marketing and monetization, regardless of audience size. In 2023, Brock began consulting for Meta on Instagram features and creator tools. He co-hosts the Build Your Tribe podcast and co-founded InstaClubHub, a top Instagram coaching membership with tens of thousands of members.

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Resources Mentioned:

Brock’s Instagram: instagram.com/brock11johnson 

YAP E291 with GaryVee: youngandprofiting.co/E291 

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Social + Podcast Services: yapmedia.com

Transcripts - youngandprofiting.com/episodes-new 

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