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Birchbox: Katia Beauchamp
How I Built This with Guy Raz
Birchbox - What's the Name of Your Company?
The name Birchbox is a gender-neutral name that has beautiful imagery and sounded high-end. Hailey was able to buy the company for $700 because she had so little money. "I can remember feeling shaky that I was putting $700 there"
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