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4min chapter
484 - Are Celebrity Whiskeys Finally Good? on Bourbon Community Roundtable #99
Bourbon Pursuit
The Authenticity Challenge in Celebrity Whiskey Branding
This chapter explores the intricate marketing strategies behind celebrity-endorsed whiskey, focusing on the critical role of authenticity in branding. It highlights the need to connect with true fans and examines the challenges these brands face in the competitive whiskey market.
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