Interview with Sujan Patel, Co-Founder of Mailshake
Belkins Podcast
00:00
The Importance of Personalization in Email Marketing
If you've personalized 25 or 30% of an email, that is the yield of the highest results. If I'm going to email 500 people, I want to make sure there's those 500 people, somebody gets something unique. One on one is the hardest to do and generally the hardest to measure but any type of personalization will dramatically improve your results.
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