Podcast - Analytics Don't Work, What the Fuck Does That Even Dn?

3min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

We would love to hear from you. Please talk to us, because all those go into our marketing mix model where we figure out where to spend our podcast dollars. Let's keep the conversation going with your comments, suggestions and questions on twitter at analytics hour. On the web at analytic hour dot i o, our ling pin group and the measured chat slack group.

Hey there, mister. That's a mighty nice multi-touch attribution model you're using there. It would be a shame to see it get mixed up with a media model. Or... would it? What happens if you think about media mix models as a tool that can be combined with experimentation to responsibly measure the incrementality of your marketing (while also still finding a crust of bread in the corner for so-called "click attribution")? According to a 2019 paper published by ThirdLove (which happens to have been Michael's last call on our last episode), that's a pretty nice way to go, and we thought it would be fun to see if we could raise Tim's blood pressure by giving him something to vigorously agree with for once. It was. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.