What Do You Care About Your Customers?

You also indicated in your answer, and we've kind of understood from you before, that a company should also spend more effort on attracting the right talent. So why do you think those are the aspects that company should focus more on, rather than the old language like renewal and retention and things like that? Yes, i think it's a great question. How are you changing words matter and what labels we call things and people and processes matter? And that's what you're talking about. If you think retention, it's a very inward looking process, right? It's a selfish thing. I'm going to do this to retain this customer, which means you may have behaviour that is artificial

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