414 - The Reality (& Economics) of Direct-To-Consumer Agriculture | Damian Mason
The Business of Agriculture Podcast
00:00
Navigating Dairy Farming's Evolution
This chapter explores a dairy farmer's journey of adapting their herd and practices to meet changing market demands, focusing on premium products like A2A2 milk and grass-fed dairy. It discusses the disconnect between traditional agricultural producers and consumers, emphasizing the need for quality over quantity in modern farming. The narrative also highlights the importance of transparency in farming practices to build trust with consumers while addressing the challenges faced in transitioning to a direct-to-consumer model.
Play episode from 12:28
Transcript
