When you start stacking a bunch of rules, it's basely like if you have 20 priorities, you have none. Make your rules few, clear and connected to your larger mission. They don't have to be easy to follow, but they have to be simpleand within every one's control. When your people start enforcing the rules, that's when the culture has changed. The old joke about quarter back's right? If you have three quarter backs, youdon't have a quarter back il. Just like wath you your values, your shared values, your personal values, you've got to choose. You' got to make hard choices.

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