Kim [00:00:00]:

Hey there. It's Kim Doyal, and welcome to my show where digital marketing meets real stories, experiences, and strategies. You'll get a behind the scenes look at what's working and not working in my business as well as other experts who show up and share their stories. As much as I love talking about tangible marketing principles and tactics, we'll dig a little deeper with mindset and explore what's required to create a business you love on your terms that also supports your life. I wanna help you understand the why behind the how. Whether you're a seasoned marketer or just dipping your toes in, remember, marketing a journey, and the goal is to enjoy it. My desire is to guide you on your journey and remind you that no matter what life throws at you, you've got this. Hey.

Kim [00:00:44]:

What's going on, everybody? Welcome to another episode of The Kim Doyle Show. Really excited about the conversation with my guest today. Adore her, but also the topic of conversation. And, of course, we are going to talk about online marketing and her business. But, my guest, Lynn Jericho, is in a spiritual space, which is very near and dear to my heart. So first of all, Lynn, thank you so much for being here today.

Lynn [00:01:08]:

It's great. I'm really looking forward to it, Kim.

Kim [00:01:12]:

Thank you. So I love doing this. And so before we get into questions and business and and everything, I wanna hear your story. Like, what brought you To creating your business, which is imagineself.com. And we're gonna get into that. Of course, everybody, all the links will be in the show note. But, You know, let's you don't have to do the life story, but, you know, the trajectory that brought you here to what you're doing today.

Lynn [00:01:37]:

Alright. Well, I've where I'll begin is, looking for a school for my kids, And I discovered a school called Waldorf, which a lot of people know us around the world. It's the The hottest education program in China right now, which is interesting, but this is back in the eighties. And I found this wonderful school and loved what it did for my children, got very involved with what was behind it In terms of this picture of how the human being develops and I was off and running. It just made such sense to me. I got it so quickly, And I started sharing it with people. So in the early nineties, I started giving talks and workshops And advertising in the local newspaper, that sort of thing. And, And I was working and I was working on writing a book.

Lynn [00:02:38]:

And then, 2004, I was in front of, the big tree at Rockefeller Center in New York City, And it was so electric, and This is an electric

Kim [00:02:54]:

So you're talking about the Christmas tree?

Lynn [00:02:56]:

Yeah. The environment. Alright. Man I mean, Manhattan Christmas is just a wonderland, but it's all electric. There's nothing real, unless you have a couple of good credit cards. So, anyway, I went home and I I sent out an email to my list on Gmail, which was about 260 people. And I talked about the holy nights, which is a a path of going inward between December 25th and January 6 between Christmas evening and, epiphany. And so that was my first Digital gesture.

Lynn [00:03:41]:

I I just thought I was a spammer. I mean, I I was terrified. Preston, because I said I'm gonna send you a message every day with an inspiration for what you can think Or work with or contemplate or meditate. And instead, I started getting all these emails, please put me on your list. I want these messages. So the 250 people were sending it out to friends, and it really grew. And then 2 years later, I decided, to do a video on what is this inner Christmas all about. And I was working on a book called 6 celebrations of Christmas.

Lynn [00:04:24]:

So I did this little video, just slides with texts and and music, Carol of the Bells. And I sent it out on December 18th. And by January 1st, 36,000 people had seen it from around the world. And this was long before YouTube. So I was I I should have been off and running, but I was just a deer in headlights. You know? I just

Kim [00:04:53]:

Well, I can't what year was this? What year was around 1 1? Was this early 2000? Yes.

Lynn [00:05:00]:

That was 2006. Mhmm.

Kim [00:05:03]:

You know, and it's as easy as it is today.

Lynn [00:05:06]:

I know. Oh my god. And it took, you know, I had people in Russia, people in, Brazil, in the Philippines, all everybody signing up. Like, just the other day, I had somebody sign up on my list from Malaysia. Oh my god. It's so cool. I love it.

Kim [00:05:26]:

It's really neat when you realize what a global I mean, it's a huge world, but it's small. Like, we are all connected. Yeah.

Lynn [00:05:35]:

Yeah. And nowadays, we we are used to just being energetically connected, but now the the global communication, It's unbelievable. I'm making an impact on people all around the world because of technology.

Kim [00:05:51]:

Because of technology. Yeah. Okay. So the video went wild. And then Yes. What happened after that?

Lynn [00:06:00]:

And then I just, kept sending out these messages. I kept offering alright. So, Starting in 2008, I started doing teleseminars. And

Kim [00:06:17]:

Where were those?

Lynn [00:06:19]:

Right. You know, so I'd have and I was doing everything for free, of course. Of course.

Kim [00:06:25]:

God

Lynn [00:06:26]:

forbid charge spiritual things.

Kim [00:06:28]:

Yeah. And, Or women charge.

Lynn [00:06:31]:

Yeah. So, and that was awesome doing the teleseminars working. Do you remember Audio

Kim [00:06:39]:

acrobat? Oh, yeah. Oh, yeah. Trying to get those widgets into websites for people. Yeah. I was like, Yeah. And you just

Lynn [00:06:48]:

instant

Kim [00:06:51]:

teleseminar was the big one. Right? Instant teleseminar.

Lynn [00:06:54]:

And yeah. Mhmm. Yeah. And so, you know, it kept building because people kept asking me for more courses. Yeah. And I didn't have to market anything. Yeah. Because people kept coming to me.

Lynn [00:07:12]:

And that was a problem.

Kim [00:07:12]:

So that was a problem. Yeah. That was a problem because why?

Lynn [00:07:18]:

Because I didn't learn how to build a business. Yeah. Alright. I was totally fulfilling my mission, what I'm here to do, but I was not building a business. Yeah. I was squeaking by, and I continue to feel that way. I am a creator and, You know? And I have enough sanguine in me or if it's diagnosed maybe a little ADHD So that technology, I fall madly in love with it, but then I don't stay with it because there's something else to fall in love with, Which your emails drive me

Kim [00:08:01]:

crazy because

Lynn [00:08:02]:

you you just drive me crazy, Kim.

Kim [00:08:04]:

Why? Why? Because I say I say to stay focused? Or what do you mean? Why do they drive you crazy? Now I'm curious.

Lynn [00:08:11]:

Because, you are always telling us about the latest tech shining up.

Kim [00:08:20]:

You know, and the crazy thing with that, Lynn, is I'm like, I don't wanna do the tech anymore. I keep saying this. Right? And so the tools people like them and they click through with it, but I'm like, I've I've got someone doing my high level for me. I'm like, I don't wanna touch it. I'm a creator too. I love tech also. But so that there is a Yeah. So sorry about that.

Kim [00:08:38]:

But it is, you know. And sometimes for me I'm like, I will keep looking for the right tool to do the right thing until I'm super happy with it. And then I and then I marry it and I'm good with it, you know? But Yeah. There's too many to choose from every day, so sorry about that.

Lynn [00:08:54]:

But, but I think you have such will forces. I mean, you're such a doer. You you just, You know, go out there and let everybody know that you're in this world and you're worth paying attention to. And I sort of kind of Fade away.

Kim [00:09:12]:

You know. Well, thank you for that, Lynn. But I'll tell you it's not I'm I literally had a I saw a mentor on Monday And I was telling her about all these things that I have for sale and she's like and she's like, Kim, you've been saying this for years. Why aren't you she said, can you commit to selling 5 out of 7 days? I'm like, I will to her because I hold those commitments. And so sometimes accountability is what I what I need because it's the same thing where it's like, you know, I want to connect and engage and create. And I actually like even creating marketing stuff. I just I don't want to be on I don't want to be the one doing the social. You know, there's all these things and then this idea of selling is so like, Oh, God.

Kim [00:09:50]:

So there's a lot of reframing work that I'm working on. So thank you for that, Bob.

Lynn [00:09:54]:

About booking and offering, I love the idea of, inviting. I love the idea the distinction between persuasion, which is helping people do what they already wanna do.

Kim [00:10:08]:

Mhmm.

Lynn [00:10:10]:

Versus trying to

Kim [00:10:13]:

convince. Totally. Totally. Mhmm. I don't know if you've seen this and I will circle back, but I feel that there's a lot of backlash coming at in like And I don't maybe backlash is not the right word, but I think the, consumer in this space and the anybody that's online and Is purchasing courses let's look at it that way. Right? Not necessarily a digital marketing space, but the consumer has become more savvy. They're smarter now. And so They're they're seeing through things, people are tired of like the big names that are, Well, I made $40,000,000 last year And I'm not negating.

Kim [00:10:51]:

Earn what you want. Have at it. Like, more power to you. But it's becoming so it's just an old message now. And I think We're craving, and I think you'll touch on this, is collectively, universally, there's there's a craving for connection and depth and, You know, we're tired. Like the world my podcast that I just published is staying the course when the world is a dumpster fire. You know, when everything feels like a and there's plenty of amazing things happening too but that's not what, you know, the media gives us. But anyways, we'll get into that stuff.

Kim [00:11:24]:

So what from

Lynn [00:11:27]:

Ability to discern to discern What's real and what will work for you rather than being seduced? Mhmm. You know, we get so seduced in the this Incredible landscape, that we find on the Internet. You know

Kim [00:11:46]:

Well, it is. There's promises of riches and this is gonna happen and all these different things. And and I keep saying this, you know, I'm 53 and There's something magical that happens. You hit 50 and it's like, oh, I'm done with the bullshit, you know. But, you know, there is this Self responsibility that comes into play and so when I this podcast, Staying the Course, it's like I'm responsible for What keeps me focused and what keeps me in alignment? I'm responsible for curating my life, the external stuff and not paying attention to it or or tuning it out or unsubscribing, you know. And it's it's taking the time to do that, which we live in this space of massive demand for our attention all the time. And, you know, I think that's what's so appealing to me about Costa Rica is like, 1, you can't get I mean, you the Internet's there and all that, but There's just, there's no big box retailers. There's no, nobody cares about any of that stuff.

Kim [00:12:41]:

And it's just, I don't know. You're in this environment. It's like, Life's good, you know. But anyway, so let's let's keep going. You're doing teleseminars. I wanna hear then what Stepped into and what was this under imagined self at the time or, to that a little bit later?

Lynn [00:13:00]:

At Foursquare. It was Foursquare conversations I was doing because I work with a fourfold picture on almost everything. You know, we we live in 4 realms. We live in space. We live in time. We live in relativity, and we live in the absolute. That's amazing. To curate your life, to know what you're doing in those 4 realms, You know, there there's just so much.

Lynn [00:13:30]:

So I just suddenly, I realized what I was about was what is the archetype of being human, And how do I support people in being uniquely self? So you and I have all the same parts, But we're so different, Kim. What is it that makes us different? When you say I, you're talking about something completely different from what I say I. Wow. And that's magical. I mean, you're we each have about, what, 40,000,000,000,000 cells that are our Own and then another 40,000,000,000,000 microbiome. It it's in each of us.

Kim [00:14:10]:

It is it's a little quantum physic y, like, oh my God, can I wrap my brain around this? But Yes. But the nice thing about that, Lynne, is I I think for me, I I know that what I tapped into I mean, I was like 22 the 1st time I kinda got into, like, self help and mindset, and that stuff. And that's very, I don't wanna say surface level, but it's not the depth that we're talking about. And it blew my mind that wait a minute. There's other ways to think And feel and behave because, you know and again, I don't wanna use a ton of generalizations, but how many people are not living a self actualized life or, you know, they go through the motions. I mean, I was on a trajectory until I lost my husband in 2003. I'm like, we had the house, the 2 kids, the jobs, the cars, we had a boat. Like we were doing all the things and I'm not anti things.

Kim [00:14:58]:

Right? But and and I was at the time, I had still been pursuing sort of self help and stuff. And it's like that, That situation, like, brought me to my knees and it was like, there has to be another way to move through my life. There has to be another way. And it's been consistent work and conscious choice, But we get caught up in the day to day, right, and and not realizing that there's so much more from an internal perspective that will completely reshape how we feel and move through the world. Right?

Lynn [00:15:28]:

That's right. And have you seen Barbie?

Kim [00:15:34]:

Loved it. I mean, mind you, I went with my 70 year old 79 year old father who fell asleep through it, and I'm like, just cause he's has FOMO and doesn't wanna miss going to a movie, but I was like, anyway, yes. I love Barbie. It was fantastic.

Lynn [00:15:46]:

Alright. So A second time, I thought I went to see it 3 times. But after seeing it the 2nd time, I wanna buy it so I can watch it about 10 times Because there is wisdom there. So, my my work serves the barbie that Starts thinking about death that wakes up and suddenly her feet are flat.

Kim [00:16:09]:

Mhmm.

Lynn [00:16:10]:

And She needs to go into the hell of reality to figure out what that's all about. And I am weird Barbie. I I am with Barbie. I just

Kim [00:16:23]:

wanna say a little note. They they couldn't have picked a better actress to play weird Barbie too. I freaking love her, but go ahead.

Lynn [00:16:29]:

Alright. So it's it's really important. Do we want the perfect life? I mean, I say to my my followers, you know, we don't incarnate for a day at the beach. I'm a firm believer that wisdom is crystallized suffering. And and so I work

Kim [00:16:48]:

with yeah. Because you know, it just hit me because it's funny. It's like, I mean, you hear things that sound trite, right? That you can't have light without darkness and all of that. And I always say, you get clarity through doing and I'm always referring to business, right? Like you're not So many people are like, I don't know what I wanna create with a business or I don't know what my passion is. I'm like, start writing, start making stuff. Like, It's not gonna it would be great if it was a lightning bolt that just struck us with this brilliant idea and we could just blow it up. Right? But everyone who's followed me for 15 years I mean, I've been in the same space, but there's a trajectory. Right? But, you know, it it truly is the the things, The tragedies and the heartache and that shift and I am a much softer person today than I was, say 15 years ago, you know, and with each challenge and heartache, I I lean more into it, and it makes Me a more compassionate, empathetic, understanding person, and so much clearer on boundaries and what I want my life to look like.

Lynn [00:17:50]:

Yeah. Yeah. It's you used the word earlier, curation, to find the wisdom to curate your unique life, Not based on perfecting anything or proving anything or pleasing anyone or pretending. The moment you go into perfection pleasing, proving, or pretending you're not you.

Kim [00:18:15]:

Which, there was a Brene Brown quote and I don't remember what it was, but it's like the idea it was about Yeah. Pardon me?

Lynn [00:18:24]:

I was just saying I the 4 p's, I call them the 4 p's. And and let me tell you about the 3 p's in a bit. But The 4 piece, was from a book by Brene Brown, and she was quoting a sociologist or psychologist from Chicago When it came out, but it's to understand you're not you when you're doing any of those 4 things.

Kim [00:18:51]:

Yes. Well, and it was this idea of belonging that it's if you're doing something to belong, you're not you. And and it's a horrible quote I'm gonna find the quote and put it in here. And I always I think of her in freaking love her. I got to see her. I I've probably seen more authors than I've Seen concerts. Just a nerd. But I got to see her in the North Bay, you know, it's across a bridge from San Francisco in in This little bookstore in Novato and, girl, it was like I got there like an hour early.

Kim [00:19:19]:

I'm like, I'm sitting in front, I got a selfie with her. She's she is just anyways. But I think about how she blew up and the fact that a TED talk on vulnerability resonated with so so many people across the planet. I mean, to me, that was testament that work we, you know, are are...

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