Cocella booked 12,000 events a day annually. The agency had 18 regional offices during that time. Each artist is its entirely brand and you're trying to build a marketing strategy for each one.
Topics:
(5:14) - Matt & Ben’s friendship origin
(8:42) - Starting Texts From Last Night
(18:17) - Matt’s early career with Google, Coachella & Lafayette American
(43:33) - Mille Mitten
(58:34) - Tik Tok, Ads and Algorithms
(1:06:55) - Elon Musk & Twitter
(1:15:38) - Fixing Movie Theaters & car charging infrastructure