In episode #2583, we talk about LinkedIn’s potentially genius new SEO strategy and share our thoughts on whether or not we think it's going to last. Tuning in, you’ll find out how combining user-generated content (UGC), AI, and SEO resulted in "hockey stick" traffic growth for LinkedIn, why increased traffic doesn’t necessarily translate into increased conversions, and what elements of this impressive-looking strategy you can implement in your own business, plus so much more!
TIME-STAMPED SHOW NOTES:
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(00:00) Today’s topic: LinkedIn's Genius New SEO Strategy.
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(00:08) What Ahrefs' Tim Soulo has to say about LinkedIn’s collaborative articles.
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(00:44) Comparing LinkedIn’s digital traffic data on Ahrefs and SimilarWeb.
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(02:26) Why do large companies need to do a lot more than drive traffic to move the needle?
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(03:16) Reasons that we think this prolific growth might not last.
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(03:24) Why more traffic doesn’t necessarily mean more revenue.
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(04:47) Takeaways from LinkedIn’s SEO strategy that you can implement in your business.
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(05:13) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
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