How to Build a Topical Authority Hub on Your Site

In order to gain topical authority, do you write articles about something inside that topic that you know you won't be able to rank for? I.e. It would be outside of your natural tier. That seemingly essential to building out the topic as a complete hub on your page really on your site is. Sure. Especially if you see all the competitors doing it, I would do it. But don't get too crazy with that. Don't do too many of those."