
3 More Questions (Fawn Weaver) with David Novak and Koula Callahan
How Leaders Lead with David Novak
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Strategic Entrepreneurship in the Distillery Business
This chapter explores the ambitious project of constructing a $50 million distillery in Shelbyville, Tennessee, examining the motivations and strategic benefits behind it. The discussion emphasizes the importance of media attention, industry credibility, and leveraging personal strengths for business success.
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