How Leaders Lead with David Novak cover image

3 More Questions (Fawn Weaver) with David Novak and Koula Callahan

How Leaders Lead with David Novak

CHAPTER

Strategic Entrepreneurship in the Distillery Business

This chapter explores the ambitious project of constructing a $50 million distillery in Shelbyville, Tennessee, examining the motivations and strategic benefits behind it. The discussion emphasizes the importance of media attention, industry credibility, and leveraging personal strengths for business success.

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