How to Fix Your Own Problems

Douglas Rushkoff: I like to think out a little further, and our team does too. If we don't solve this problem, how bad is it going to be six months from now? He says the founders of Zappos couldn't find a pair of shoes. The founders of Medalia understood the mismatch between customers and vendors by being very unhappy Customers at a hotel in London kept them using them as references. "If you want to start a company, don't intellectualize some crazy stuff you know nothing about"