The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 477: The Top Interview Questions to Ask VP of Marketing Candidates with SaaStr CEO and Founder, Jason Lemkin

The Official SaaStr Podcast: SaaS | Founders | Investors

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How Much Customer Marketing Should We Be Doing?

The key is to listen. Listen, because these questions will help you figure out if someone can do the job. How much customer marketing should we be doing? And what is customer marketing? Customr rketing is something we don't think, most of us don't think about. Custor marketng is the marketing you do after you close the deal. A ten k customer to day over ten years could be worth a million dollars,. But what about the next ten years, growing up to a million? How much of your marketing budget should be spent there? With every sass companyis not enough. Even the top public companyes, c cos and smos, they know we

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