The Economic Impact of TikTok and Challenges for Content Creators

The TikTok ban has been upheld by the Supreme Court.

If the Chinese-owned social media platform is not sold to a U.S. owner by Sunday, January 19th, millions of consumers and content creators on the app will need to pack up and find a new platform to post their videos.

The “creator economy” is a multi-billion dollar industry in America now, so how will TikTok creators be impacted? Lydia Hu speaks with AirBnb entrepreneur with millions of likes and hundreds of thousands of followers on TikTok, Brittany Magsig about how the possible ban puts her livelihood in jeopardy.

Later, Lydia speaks with Anjana Susarla is an Omura-Saxena Professor of Responsible AI at Michigan State University business school professor Anajana Susarla about where creators may go after TikTok.

Photo Credit: AP

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