Smart Podcast, Trashy Books: A Romance Novel Podcast cover image

519. Publicist, Bookseller, and Author Danielle Jackson

Smart Podcast, Trashy Books: A Romance Novel Podcast

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Book Events - What Makes a Successful Book Event?

"It's this weird, weird intersection of reading an entertainment," she says. "I create those, those little ticketed links, and put in all the in and press live." Her first book event was with bob odenkirk; there were almost a thousand people at it. She thinks engagement is key to successful events: People want to hear more about books they like.

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