Is It a Good Move to License the Esbn Brand to Major Sports Betting Companies?

The wall street journal is reporting that disney is looking to license the e s p an brand to major sports betting companies. Reportedly, disney is seeking three billion dollars over several yor period. They are talking with caesar's entertainment and drafht kings. I think this is the easiest way for them to participate in this space without necessarily being beholden to all the red tape that comes with it.