The Importance of Data Value

There is definitely one use case because today we just give it away freely. So companies will reach out to you because your data is valuable. We will see so many different use cases where data which was previously freely available is no longer in people's control other than mine as the consumer. The value to this really like diamond value of that data is worthless to me because there's too much of it. It's like water. Even though it's in abundance, it's scarcity will be driven by the people that own it.