Non‑alcoholic category pigeonholing

If Oasis did Supper Clubs they wouldn’t come close to HUNGRY Productions Bonfire Banquet.
Okay…okay… I jest... I jest.
But, my wonderful friends, this one was a CERTY BANGER!!!

Absolute Wave Donny speaker line up:

- Imme Ermgassen, Botivo Drinks | B corp
- Andrew Salter, DIRTEA
- Perry Haydn Taylor 💚, big fish®
- Riya Patel, All The Aunties

Hosted at London hottest new gaff, ISLAND Kings Cross at Mare Street Market

Run by two legendary Michelin Star chefs Tom Brown and Brad Carter.

ON THE MENU:

1. Avoiding category pigeonholing
2. Niche focus vs. mass-market expansion
3. Building credibility before awareness
4. Packaging as primary advertising
5. Community-first brand building
6. Identity and lifestyle branding
7. Early adopters vs. mainstream consumers
8. Paid media vs. organic creativity
9. Retail + distribution challenges
10. Agency pitfalls and resource misallocation

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🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
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 ✨North Star: (www.northstarbc.co.uk) 

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