2min chapter

Data Skeptic cover image

Monetization of Youtube Conspiracy Theorists

Data Skeptic

CHAPTER

Are There Predatory Ads?

If it's the case that a channels promoting and publishing misinformation are showing less ads than they should be making less money, that's a negative feedback cycle. One of the most obvious differences in the advertisements that we saw were between the 'blanket advertisers' The blanket advertisers accounted for 90 % of all ad impressions in the control set. However, they counted only for like 77 % of the impressions in the conspiracy set. Which means that there is some level of targeting happening on the conspiracy so have to be careful about terminology.

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