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RV E30 - Revisiting 2022’s Best: Why B2B Companies Don't Create Demand | Demand Gen Live Keynote
B2B Revenue Vitals
What Should We Be Spending to Capture Demand?
Every company overspends here by somewhere between i'm Honestly around five to ten x And all all that Money flows through into google's pockets. I still think 90 plus percent of the overall revenue from Google comes from search. So we need to look at what should we be spending to appropriately capture demand and why should companies do it?
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