Why Google Decided That All Search Is AI Search
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Reevaluating SEO Metrics and Brand Marketing Strategy
This chapter explores the shifting landscape of SEO, emphasizing the need for a comprehensive approach that includes brand marketing and engagement across multiple platforms. A case study on HubSpot illustrates the consequences of ignoring user intent, highlighting the importance of content audits for effective SEO strategies.
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