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Patience In Business

The Hayley Lloyd Show

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How to Be a Successful Brander

"There is almost like this expectation that they are going to be the person that is going to quantum leap," she says. "But often virality is not actually what creates sustainable businesses, especially if someone has just started and then they've gone viral." The people that have been building their business for five years or posting on YouTube for five years before that video goes viral can't handle all of the attention it brings.

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