E005: Attribution Modeling, Branding, Panzerism, Company Acquisition, Ridge Regrets & More.
OPERATORS
How to Measure Your Business's Success
Ridge and Pelicase, two Ps in a pod, right? Low LTV. It would make absolutely no sense to look at an MER number, including wholesaler, not for a subscription business. For Ridge, if we weren't first-perf purchase profitable, we'd go out of business. So as we've gotten really omni in our approach, I'm not sure exactly how to think about it. But the thing that I'm wrestling with is one of the ways our business is uniquely positioned is we're so omnichannel.
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