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7min chapter
259. From Segmentation to Personalization: The SciPlay Approach to Success
Deconstructor of Fun
Personalization Over Innovation in Gaming
This chapter explores the shift in the gaming industry's approach to growth and monetization, emphasizing personalized experiences rather than flashy innovations. It discusses the importance of adapting user segmentation strategies to enhance player engagement and retention, highlighting collaboration between product and engineering teams for effective implementation.
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Discover
highlights
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