The Importance of Consistent Use of the Same Idea

If I was a CMO on a new brand today, the most important thing I've learned from system one in my time is to obsess about creating a fluent device. Fluent devices presence in awards have gone down from 40%. It's something like 40% about 15. So they're out of fashion. And that you just get to a level that is efficiently safe yourself, media money, it's easier. As you say, you know, performance just goes up. Anyone listening, you want to set up a new agency? If you did that, the evidence is spectacular.