What's the best structure for Performance Max campaigns?
Inside Google Ads with Jyll Saskin Gales
Handle Overlap Between PMax and Search
Jyll explains brand-search overlap caused by budget limits and why funding the search campaign—not adding negatives—fixes it.
Are you struggling to figure out the best structure for your Google Ads campaigns? Should you segment or consolidate? In Episode 90 of the Inside Google Ads podcast, host Jyll Saskin Gales answers your questions about the crucial topic of Google Ads account structure, focusing on Performance Max campaigns, but also touching on Search and Shopping.
Key Topics Discussed:
- PMax Asset Group Strategy: Why segmenting asset groups by only audience signals is a mistake, and the single most important factor for creating a new asset group
- Consolidation vs. Segmentation: The four main reasons to separate products into different campaigns
- Testing Consolidation: A simple, low-risk technique using shared budgets and bid strategies to test a consolidated campaign approach
- PMax and Other Campaigns: The risks of running Performance Max alongside Standard Shopping or Search campaigns simultaneously
Plus, stay tuned until the end of the episode for a new Insider Challenge to solve!
Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.
You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode90
Google Ads Coaching
Need some expert help with your Google Ads campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode90
Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode90
Resources mentioned in this episode
- Blog: How Can I Target Similar Audiences in Google Ads? https://learn.jyll.ca/blog/how-can-i-target-similar-audiences-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode90
Read more about this topic on Jyll's Google Ads Blog
- Should You Run Search and Performance Max Campaigns Together? https://learn.jyll.ca/blog/should-you-run-search-and-performance-max-campaigns-together?utm_source=podcast&utm_medium=referral&utm_campaign=episode90
- Performance Max vs. Standard Shopping: Which is better for ecommerce? https://learn.jyll.ca/blog/performance-max-vs-standard-shopping-which-is-better-for-ecommerce?utm_source=podcast&utm_medium=referral&utm_campaign=episode90
- Google Ads Campaign Structure: When to Use Multiple Campaigns for One Goal https://learn.jyll.ca/blog/google-ads-campaign-structure-when-to-use-multiple-campaigns-for-one-goal?utm_source=podcast&utm_medium=referral&utm_campaign=episode90
Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
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