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#33 Dan Ariely: The Truth About Lies

The Knowledge Project with Shane Parrish

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The Behavior Economics Perspective Is Very Useful

The behavior economic perspective is very useful, right? Can i give you one example of something we're just working on now? Course. The project started a few years ago when we said, let's create something to help people lose wei. And then mister docke saw how, how would we help poop? So the first insight was to say, let's do something that has a physical reminder.

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