S01E04 - Inside Marketing Design at Proof (with Brent Palmer)
Inside Marketing Design
00:00
Balancing Product and Marketing Focus
The chapter explores the challenges of balancing product and marketing priorities at Proof, emphasizing the dynamic nature of this balance based on the company's growth stages. It delves into the collaboration between design and marketing teams, the implementation of team-based OKRs, and the importance of cohesive user experiences. Additionally, it discusses the role of an in-house designer, the transition to using Figma for design collaboration, and the potential growth and division of roles within the design team.
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Transcript
