Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

How to Increase Conversions by Understanding How People Take Decisions

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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How to Get Back to That Mental State

The idea is to get them back to the mental state. People have initial trigger events, then they go into some sort of passive like in a search,. Then there's another trigger event, second trigger event, and that's when you go to active. I am ready to convert when we uncover thoseInitial trigger events, second trigger events, the passive search, the active search. Agane, forty five inutes to an hour, we transcribe them, but the words that come out of people and how they describe them are such a gold mine.

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