S3 Ep28: Full Context Hearn: AJ, Rugby and Sugar Reef
The Good, The Bad & The Rugby
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The Future of Broadcast
We're the only global boxing promotional company in the world. We do America, England, Mexico, Australia, Spain, Italy, all over the world. So we're doing about 40 shows a year. And I think that now it's like you just got to reach out to the audience. When stuff's behind the subscription channel, we talk about rugby as well,. there are other ways to bring that audience. There's a lack of monster in this room, isn't there? Two guys suck it in. You obviously just talk about the zone for a minute. You're trying to get it into America. You're in charge of sort of taking it worldwide. How is that going?
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