
The Power of Attitude and Effort | Former NFL Player & Momentous CEO, Jeff Byers
Finding Mastery with Dr. Michael Gervais
A Shift from Supplements to Performance Innovation
This chapter delves into the author's surprising path to becoming a CEO in the supplement world, marked by initial skepticism about the industry's trustworthiness. They highlight the need for tailored, high-quality products through their experiences as an elite athlete, while outlining their company's mission to innovate amidst market saturation.
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