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368: Jim McKelvey - How To Build An Unbeatable Business (One Crazy Idea At A Time)

The Learning Leader Show With Ryan Hawk

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What Southwest Did to Enable Normal People to Fly

Before airline de regulation, it used to be a big deal to go on an airplane. Only rich people and people with corporate expense accounts ever flew. Everybody else drove or took the bus or didn't travel. So southwest cut the airline fares by like 60 or 70%. I mean, the they, their fares were so ridiculously cheap that they were stealing passengers from the buses.

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