Self-Funded Search vs. Independent Sponsorship
Acquiring Minds
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The Importance of Branding in the Industry
In some cases, I would be very deliberate in saying we're going to preserve your brand and build what you've built already. In other cases, I'm probably softer on that language because I am thinking that down the line, we will incorporate that brand. So, it changes a little bit from case to case for us specifically. Generally, I would say the industry is moving more and more towards having mega brands.
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