2min chapter

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship cover image

006 Creating a Multi-Million Dollar Business from a WordPress Theme - With Brian Gardner

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

CHAPTER

What Happened When You Launched Revolution?

When you launch revolution, I believe you did about $10,000 in your first month. And then what happened in the subsequent months? As he said, it doubled. It went from 10 to 20 to 40 to 80 in four months. When it got to $80,000 a month, I was I first told my wife, "I think it's financially irresponsible for me to keep this job and try to do the business on top of it" So we agreed that I would leave my job first to pursue this kind of quote unquote web thing.

00:00
Speaker 2
So did you have a bigger vision in mind at that point when you started selling revolution? Did you know you were building what would become studio press?
Speaker 1
I did not. I created the first revolution theme and started selling it. And when it was it, I think it was the fourth month, as I was selling just the one theme, sales doubled literally from the every month to the fourth month. And at that point, when I realized I was going to launch a second theme, which I believe was the revolution magazine theme. At that point, I realized, okay, maybe this is something more than just selling a theme for a couple months, you know, because revenue was, for me at the time, I mean, it was ridiculously way more than I had ever seen before. And so I realized, okay, this isn't just making a few hundred bucks here and there. Like there's there's viable something here. And so I launched revolution, the magazine theme, and then the news theme. And at that point, I had three themes and revenue was was completely cranking. And I was like, okay, now I got to figure something out.
Speaker 2
So when you launch revolution, I believe you did about $10,000 in your first month. Yep. And
Speaker 1
then what happened in the subsequent months? As I said, it doubled. It went from 10 to 20 to 40 to 80 in four months. And when it got to $80,000 a month, I was I first told my wife, you know, I know the plan was for you to quit first so that, you know, we could try to start a family and all that stuff. But I think it's financially irresponsible for me to keep this job and try to do the business on top of it. So we agreed that I would leave my job first to pursue this kind of quote unquote web thing. And a few months later, she was able to quit her job. And so at that point, it was it was all internet stuff.
Speaker 2
Hmm.

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