10min chapter

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Toast - Our Price Records

Sliced Bread

CHAPTER

The Rise and Fall of Our Price Music

This chapter explores the transformation of Our Price Music throughout the 1990s, including its rebranding to encompass a wider range of home entertainment products. It discusses the competition posed by larger retail chains and the strategic challenges faced during its evolution into V-Shops, while reflecting on the decline of the brand amid changing consumer preferences. Additionally, the chapter suggests a potential revival for Our Price as an online entity amidst a growing interest in vinyl and physical music formats.

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