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The Rise and Fall of Our Price Music
This chapter explores the transformation of Our Price Music throughout the 1990s, including its rebranding to encompass a wider range of home entertainment products. It discusses the competition posed by larger retail chains and the strategic challenges faced during its evolution into V-Shops, while reflecting on the decline of the brand amid changing consumer preferences. Additionally, the chapter suggests a potential revival for Our Price as an online entity amidst a growing interest in vinyl and physical music formats.