Website Personalization and Targeted B2B Content That Breaks Through the Noise - Kirsty Dawe
Tech Marketing Trends
00:00
B2B Marketing Automation
All you need is a website. And yes, it's important to have some data and some hypotheses about what's going to work from a personalization perspective. The year itself has full AP testing functionality so whatever your hypothesis is whether you think, oh, I'm going to change my headline for this certain type of audience or I're going to changed my image, you can test all of that very well. Typically what we'll tell customers to do is to go wide first so you can use IP so IP data is one of the most common ways that customers will personalize their websites.
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