047 | Jack Orr-Ewing | Nailing the Right Distribution Model; One Size Doesn’t fit All: How Different Models Suit Different Brand Life-Stages (Duppy Share Rum)
MAFFEO DRINKS
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Navigating Distribution Channels for Independent Spirit Brands
The chapter delves into the challenges and complexities of different distribution models, emphasizing the importance of brand equity and sustainable growth over short-term profits. It discusses the strategic decisions and partnerships involved in transitioning from key account management to a larger distribution team and highlights the significance of targeted marketing efforts in the spirits industry.
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