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15. The Rise and Fall of the Wim Hof Empire
Scott Carney Investigates
The Myth of an Indomitable Ice Man
"This is the face of an organization that is so caught up with the myth of an indomitable ice man," says CNN's John Sutter. "Wim knows that his son is a liability to the reputation of the organization and a potential stumbling block for spreading the message around the world." Aynum might have been the right person to start the method, but initially, his actions make inner fire look corrupt, he adds.
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