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How to get people eating less meat

People Fixing the World

00:00

How to Change Consumer Perceptions Around Meat Alternatives?

By the next 15 euros, more than half of Europe will be flexitarians. Eating less meat is definitely good for the planet and it helps. How do you think you'd go about changing consumer perceptions around meat alternatives? By having the best taste possible. For me, it's critical that the first bite is a decision maker.

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