Rory Sutherland
took a TOTALLY new angle to this conversation
Rory like you’ve never heard him before.
ON THE MENU:
- Bottle Neck Theory: how brands can use Bottle Neck Theory to grow their brand, Bottle necks will move
- The 7th Law of Persuasion: “Confession works well in the church and well in the advertising room”
- Bryon Sharp: Mental Availability vs. Physical Availability: most brands struggle with one or the other
- Nassim Taleb, KFC Salads,
- Marketeers Need to think like M16 Detectives: We need more models, Cop DNA model you need different models
- Nassim Taleb Predicatablity vs. Randomness in Brand Building: Exposure to natural variation in stimulus is healthy for humans
- Will Guidara Pursue Contradictory Goals “Excellence & Hospitality” + “Surprise & Consistency”
- How Couples Sexting in 1980’s
- Churchill’s Marketing Secrets to win world war two
- Smart answers lie in dumb questions
- M16 and Bletchley Park Hiring tactics for Challenger Brands: Hire someone who’s mentally unusual, then find a role for them
- JOB Descriptions are DUMB. Hire someone who’s mentally unusual, then find a role for them
- A lot of people do nothing, some people do a lot
- Just because it makes sense, doesn’t make it true
- We underestimate the power of randomness in Everyday life
- Rick Rubin: You’re measured on your outputs “Distraction is not procrastination”
- What are we trying to do here really?
- Exposure to natural variation in stimulus is healthy for humans
- How this plays into branding, I.e. predictability vs randomnes.
18.Engineering solutions are deterministic, Change behaviour it’s cheaper, probabilistic
19. The Disney Question: just because it makes sense, doesn’t mean it’s true.
20. The Dunbar Number No One Can Make Meaningful Relationships Past 150 People Humans Can Only Have About 150 Friends Max
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